t’s an advertisement you’re not likely to see anytime soon – “Internet Marketing and advertising company looking for work.” With the massive layoffs and lackluster economy affecting nearly everyone on the planet, integrated direct marketing continues to be a hot topic meeting a need for more and more companies. Advertising campaigns continue to find their best traction from companies successfully combining traditional forms of advertising with a well conceived integrated direct marketing campaign. Sleepy websites are finally waking up as owners are weary of having great graphics and reliable content go to waste from historically non existent traffic patterns.
Campaigns of the future must embrace integrated advertising because of competitive reasons mostly. It is becoming less rare to find companies who are snubbing SEO, pay per click or another form of online marketing altogether. Everyone wants an edge. Developing a site that offers a solid consumer experience, trustworthy information, a simple lead capture mechanism to build a database and a reason or two to invite visitors to return, is likely to be the norm rather than the exception. Creating a direct marketing campaign using a reliable offline approach such as targeted radio advertising, is much easier and makes more sense when the online piece of the advertising puzzle is already in place.
Integrated direct marketing is no longer an option in several business categories. The internet marketing and advertising company who sees their role as more wholistic rather than just using one strategy to drive one kind of customer will be serving their clients better and looking out for their clients’ long term interests. Direct marketing campaigns will thrive and so will the businesses that launch them.