Marketing And Advertising

Every pizza shop is different and they each do their own thing one way or another. The truth of the matter is many don’t try to see what is going on outside the world around them. They keep their nose to the grindstone and lose it in the process. They haven’t looked up and taken a breath of fresh air to see the world has changed!

Pizza is great; everyone knows it and everyone loves it. This alone will not keep you in business! The pizza market is growing and so is the competition. Believe it or not some of them have actually started to figure it out! They have seen the change and went with it!

Some have realized that what they used to do isn’t working anymore like it used to. They have radio ads and the price keeps going up while the response rate becomes less because of internet radio stations Pandora and Slacker as well as satellite radio coming standard in most new cars.

There are plenty of pizza shops putting their coupon in with a 100 other coupons via mailers and getting very little response because people can find good deals online. Some people actually call it junk mail. What used to work is now just a waste of money!

Many many pizza shops have started to go with the masses and create an online presence. They are finding their customers on the internet. When they find them, they give them a special offer to like their Facebook page or to follow them on Twitter. They have a website with an online menu and some even have online ordering.

Believe it or not some pizza shops have a blog on their website so they can keep their content fresh and up to date. Along the way they are posting pictures, special events, and they have them integrated with their Facebook and their Twitter accounts.

You don’t have to do all of this, but you have to do something. If you don’t start now, later may be to late! Do your homework and you can see what other shops are doing. Don’t limit yourself to your local area either. Look online for other pizza shops around your state, the country, or even the world!

Knowing what other pizza shops are doing can help you have a true advantage over your competition. Don’t copy them, just get an idea what they are doing, then do your own thing with your own brand. Keep it original and true to your shop. If you do exactly what someone else is doing, chances are you will stop doing it. Do you own thing but know what is going on around you!

Bryan Mayor is the “Pizza Promo Guy!” He has made it his life journey to help hometown pizza shops grow their businesses one idea idea at a time, one day at a time. Follow him along on his journey and learn more about growing your pizza business today! Read more of his online articles, join him on Twitter, or read his blog.

Every bit of support is appreciated… When you find something you like, then like it. Tell your friends about it! Ideas only become reality when you interact with them. You know you are doing better when you sell more pizza, I know when I get a thumbs up or a comment! Together we can sell more pizza!

The most substantial potential of Facebook is to build a prospect list out of visitors to your Facebook business page. The ability to communicate with contacts on your list makes it very easy to increase and expand your business.

Facebook advertising is targeted to Facebook users based on demographic information Facebook collects in their sign up process. Facebook marketing then becomes quite simple and ethical because people who respond to your ads get to choose to leave your page or “Like” your proposition. By choosing to like you a prospect agrees to consider what you have to offer.

Keyword research, placement and congruity along the click path from ad to sale is an important consideration in proving what you say is the same as what you mean. Satisfied customers mean fewer complaints and more complements. A lot of marketing tips are listed on Facebook’s website itself.

The process begins with your profile which should be kept congruent as possible with your products and services. Building trust is essential because the nature of social media can influence positive or negative feedback. Always support your product or service with prompt, effective response to resolve issues or refund money.

Social networking sites can help you create profiles with ease. These are not regular profiles, but are a summary of who you are, what your business is all about and supporting relevant factors like awards and community service. This means that the power of Facebook can be increased by connecting it to a blog and other social sites like Twitter and Linked in.

Facebook is a social networking site built on the assumption people are willing to share personal information to connect with other people with similar interests. A business face can be somewhat less personal because it tends to represent the character of business not always the person(s) representing the business. In other words a business voice differs from a personal one.

All people are consumers but not all consumers are interested in your product or service. So basically Facebook is evolving to recognize that business is a part of personal interest but not all personal interests want to associate with business.

The distinction between person to person and business to person networking gets complicated when a business tries to market or sell directly to Facebook users who have no interest in what the business has to offer. The result of unsolicited contact is understandably considered spam. Just don’t do it because the subtle difference between business to person and person to business can make or break your reputation.

Effective Facebook strategy must be focused on a person to business connection, not the other way around. There are 2 basic acceptable and effective ways to use Facebook for lead generation using a person to business method.

The first is Facebook advertising. User demographics collected by Facebook is a very compelling competitive advantage available to advertisers. Facebook ads are filtered by demographics and users preference to accept or block ads.

Your second option is to drive external traffic to a Facebook marketing page specially designed to convert visitors to prospects